What is a sales funnel?

What is a sales funnel?

The definition of the sales funnel (also known as a revenue funnel or sales process) refers to the buying process that companies lead costumers through when purchasing products. A sales funnel is divided into several steps, which differ depending on the particular sales model. One common sales process is divided into seven phases including:

•Awareness Phase - in which prospects become aware of the existence of a solution

•Interest Phase - in which prospects demonstrate an interest in a product by conduction product research.

•Decision Phase - in which a final decision is reached and negotiation begins.

•Purchase Phase - the prospective customer will finally make a purchase and will provide you a sales.

•Referal Phase - in which a customer will refer you to their friends, family or anyone that will be looking for the same product that you are offering.

What is SEO? Guide for beginners

What is SEO? Guide for beginners

SEO / Search Engine Optimization is the process of exposing the online visibility of a website in a search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.

To get the perfect SEO 1st. you need to create a perfect image. The image represents its content and it is the 1st thing that your audience will look at. So the image should be very eye-friendly. 2nd use a keyword that is mostly used in search engines. Most keywords always start with How or something that asks for a question. 3rd create content that will make your post the main dish of the web. The content should be different from other posts. Your content should be new, fresh, original and never been heard. People would love to read and see new things. Lastly the length of your content. People don't want to read articles that are too lengthy. It should be within 500 to 800 words so that your audience will not be bored reading your articles. If your article is going to be longer then make sure that you add spice to your article. Make sure that it will leave questions to your reader's minds so that they will be asking and wanting more of your articles. 

What is Social Media Marketing?

What is social media marketing?

Social media marketing refers to exposing a brand, blog, business, person, and content to different social media platforms to gain attention or traffic.

Social media sites have a huge number of people. It is easier to gain leads thru social media sites. Posting your business or brand to social media can easily gain an impression. It is easier and cheaper to post business advertisements on social media sites because everyone can share, repost or retweet their content. All they need to do is make sure to create one strong content that will relate to their target audience. Websites and blog owners also post links of their websites to social media sites to gain web traffic. Instead of paying for google ads or advertising on tv they take advantage of the influence they have by creating an account on social media sites. 

How to boost your sale thru social media marketing

How to boost your sales thru Social Media Marketing

We focus too much on selling properties to our fellow Filipinos because we are in the Philippines and prospect clients are easier to find which means we are missing a 3 to 5% of sales revenue yearly. This is not a small fraction in the world of real estates. We are talking about hundreds of millions of Pesos. And that's not just it. They are foreigners which means we are missing 3 to 5% CASH SALES!
We all know that the Philippines is one of the countries in South East Asia that has the most numbers of tourist spots. Because of that, we attract foreigners from Europe, North America, Australia, and even our fellow Asian. These tourists give opportunities to us Filipinos because they bring investments, employment, experience, learnings, etc. Every time they visit the Philippines they spend thousands of dollars staying in a 5-star hotel. The reason for this is not because they are rich. The reason for this is because These hotels have websites that the customers are able to access from abroad. They were able to make reservations ahead of time before flying to the Philippines. Just like us, before we go out of town we make sure that we already have a place to stay.

This is where the power of our website and social media marketing comes in. This is not our ordinary facebook marketing strategy. Let's go ahead and learn it piece by piece. We have a website and once we log in we will see on the middle right portion "My Website Link" This link is the URL (Uniform Resource Locator) of Bachelors Realty and Brokerage Inc. but is locked with our profile

This URL is what we are going to share with Social Media Sites so that our prospective customers will be able to select the property that they prefer.  But the questions are "What are the Social Media Platforms that we are going to use?", "How do we share our URL to Social Media Sites?" How do we get a lot of people to see it?"

We will share it on Facebook, Twitter, Instagram, and Linkedin. But 1st let us go ahead and study what are the main purpose of these Social Media Sites. 

Facebook 's latest mission statement is that people use Facebook to stay connected with friends and family, discover what's going on in the world and share and express what matters to them

Twitter Sharing information directly with a person or group of people as a means of broadcasting information

Instagram is a photo and video-sharing social networking service owned by Facebook, Inc.

Linkedin is a business and employment-oriented service that operates via websites and mobile apps. It is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs.

There are different ways to target our audience. The most common way like everyone does is we post on Facebook groups. Posting on Facebook groups let you target a specific audience. It could be based on demographic, item, brand, etc. 

This next topic is the most effective way of sharing our posts. It targets everyone around the world. Most of the people who use this is looking for information, picture, people, tips, brand, business and many more.

 It is called the "Hashtags". Hashtags make us easier to find, share and curate content on social media platforms, can be an invaluable tool in our marketing arsenal. But there are rules in using hashtags. Hashtags do not support special characters and space. For example #social-media and #social media, it will only target and will show on search as #social. Hashtags are used incorrectly in the Philippines. People thought it is there only because it is trending. Like for example #panomonasabe #walanafinishna #abugbugberna. Hashtags are used to find and target a specific brand, idea, demographic, people, groups, etc. For example, if you search #travel on Social Media platforms. You will see people, business, brands, tourist spots, and different locations.  Let's check with specific Social Media Platforms.

Facebook lets you search for posts, people, photos, videos, marketplace, pages, groups, apps, and events that have the hashtag #travel

Twitter lets you search for Top posts, latest, people, photos, videos, news and broadcast that has the hashtag #travel

Instagram is a website that focuses on Pictures so it will let you see how many posts are made within the day and there are currently 338,485,902. They are segregated with Top posts and Most recent.

Linked in lets you search for people, jobs, companies, schools, and groups that have the hashtag #travel

Now that we have learned how people from around the world search for specific and relevant hashtags let's go ahead and check why this is very important to us as a real estate agent. 

Early morning around 5:30am I posted to all the social media platforms that I mentioned. We will go ahead and see how many people saw my posts with the trending and relevant hashtags that I used. Before we proceed let me inform you in advance that we have different time zones and different Social Media Platforms have different rules with regard to posting. 

Hashtags are not commonly used in Facebook that is the reason why the post that I created only reached 11 people. This is the main reason why we need to join and post to Facebook groups to target our audience.

Hashtags are very powerful with twitter that is the reason why the post reached 884 impressions and 11 engagements. Impressions mean these are the people who saw my post and engagement means that these are the people who clicked and checked our website. We can also see that 2 people liked my post and 1 person retweet the post. 

I was also able to make 39 impressions and 22 interactions (likes) and 2 comments from Instagram. Note: The people who liked and comment on my post are not my followers. They are not Filipinos, and they are all from abroad.  

As we expect we only able to reach 6 views from Linkedin because this is a professional website which means the people that are using the website are focused on using the website from 9am to 5pm Eastern Standard Time or 9pm to 5am Manila Time.

With only 5 to 10 minutes of posting and 5 hours of posted time we were able to reach 938 people from abroad. If we do this constantly we will be able to get inquiries like what we do with facebook marketing via facebook groups. We are opening opportunities not only for our personal sales but also to our company. We are engaging people around the world thru our Social Meda Marketing. 

Jomar Allen Enecio

The Most Essential Homebuyer Tips

1. Get a Home Inspection
    Get a home inspection to evaluate the safety, overall condition of your new home.
     91.4% Say this is a very important tip | 0.54% Don't recommend this tip
2. Get Preapproved for a loan
    Before you start house hunting, get preapproved for a mortgage loan.
     89% Say this is a very important tip | 0.78% Don't recommend this tip
3. Communicate Through Your Agent
    When you want to ask or tell the seller something, always go through your real estate agent.
     89% Say this is a very important tip | 0.27% Don't recommend this tip
4. Put the Deal Into Writing
    Get the seller to put every component of the deal and any verbal agreement into writing.
     87.5% Say this is a very important tip | 0.83% Don't recommend this tip
5. Include Contingencies with Offer
    Include important contingencies, such as financing and property inspections with your offer.
    83% Say this is a very important tip | 0.78% Don't recommend this tip
6. Develop a Wish List
    Come up with a realistic wish list. Find out what you can afford in terms of house size, neighborhood, and amenities.
    82.4% Say this is a very important tip | 0.27% Don't recommend this tip
7. Know Your Local Market
    Know as much about the local market as you can. Use your agent's knowledge to learn about the selling price of comparable homes and the strength of the local real estate market
    75.6% Say this is a very important tip | 1.7% Don't recommend this tip
8. Prioritize!
    Decide what's most important to you before the negotiation so you know what parts of your offer you're most comfortable giving up.
    68.5% Say this is a very important tip | 1.11% Don't recommend this tip
9. Look Into Government Programs
    Look into programs for first-time homebuyers. See if you qualify for the lower interest rates, low down payment options and down payment assistance programs some banks and governmental organizations offer first-time homebuyers.
    57.7% Say this is a very important tip | 1.36% Don't recommend this tip
10. Research Real Estate Agents
    Don't just work with the first real estate agent you come across. Do your homework and find one you're comfortable with.
    54.7% Say this is a very important tip | 7.61% Don't recommend this tip
11. Keep Other Houses in Mind
    When you begin negotiating on a specific property, know of other houses you'd be interested in buying. You don't want to be so desperate to buy a certain house that you give in to whatever the seller wants.
    43.9% Say this is a very important tip | 5.8% Don't recommend this tip
12. Be Smart With Your Contingencies
    Avoid including unnecessary contingencies in your offer. Doing so will make it less attractive
    40.6% Say this is a very important tip | 9% Don't recommend this tip
13. Keep Negotiation Short
    Avoid long, drawn-out negotiations, which can negatively affect the chances of your offer being accepted.
    39.8% Say this is a very important tip | 4.8% Don't recommend this tip
14. Shop around for Mortgages
    Shop around for at least several mortgage quotes before choosing one.
    37.9% Say this is a very important tip | 4.7% Don't recommend this tip
15. Ask for more than you want
    Ask for more than you want during negotiations, without asking too much. You can "give in" t the seller without actually giving up the things you want.
    32.1% Say this is a very important tip | 10.1% Don't recommend this tip
16. Scope out Neighborhoods, Neighbor
    Talk to neighbors to get the inside scoop on what it's like to live in the neighborhood of homes you are interested in. While doing so, gauge if you would like to live next to these people for the foreseeable future. Bad neighbors can affect your property's value.
    31.9% Say this is a very important tip | 7.1% Don't recommend this tip
17. Connect With the Sellers
    Establish a connection with the sellers. You may be able to get a better deal if the sellers see you as a person, not just an opportunity.
    24.9% Say this is a very important tip | 27.5% Don't recommend this tip

Why do you need to hire a virtual assistant?

Why do you need to hire a virtual assistant?

Most small business owners and entrepreneurs have considered the question of whether or not to hire additional help. Whether you are just starting out, looking to expand, or simply need to become more organized and efficient, the need to delegate common administrative tasks is a typical problem.

Knowing you need help is the easy part, but making the decision of how to get that help is a little more daunting. Is it better to hire in-house or do you need a Virtual Assistant? Is a VA cost effective? What are the real benefits to the business and the user if you hire a Virtual Assistant?

We’ve honed in 5 important reasons you should hire a Virtual Assistant and the positive impact it will have on your business and your work-life balance

1. Using a Virtual Assistant Actually Saves You Money

Your time is valuable, and we mean that literally. For example, if you make $100 per hour and you are using your own time to take care of small repetitive tasks instead of paying someone else $25 an hour to do them, you are losing money.

Your time should be spent on the important work that moves your business forward and can’t be done by anyone else. The average salary for a personal assistant is $39K per year, but using a Virtual Assistant service is only around $4 to $16K per year which is a substantial savings! And, once you have offloaded those time-consuming tasks to your VA, the potential increase in productivity and sales can have a meaningful impact on your business and budget.

2. Using A Virtual Assistant Saves You Time

You only have so many hours in a day, are you spending them on the most productive tasks, or is your time eaten up by endless emails and scheduling?

The Harvard Business Review did a 3-year study that shows delegating repetitive, less productive tasks can save up to one-fifth of your productive time per day. That makes it a saving of one full working day in a week. What would you do with an extra day each week?

You could use that time making more sales or connecting with more people. Or maybe you could bring more balance to your schedule by having time for personal priorities like going to the gym or spending time with family and friends. Delegating the small stuff allows you to choose the best use of your precious time.

3. A Virtual Assistant is Less Hassle Than Hiring In-House

There are times when you need to hire someone to work in your office. But if you don’t need physical tasks done like changing the toner in the printer, or signing for the UPS delivery, going with a Virtual Assistant may be the easier choice.

Often, finding the right person involves a tedious cycle of recruiting, hiring, training, and firing which you repeat until you get the right fit. This is extremely costly both time and money wise and can have a negative impact on your office culture and your clientele.

With a Virtual Assistant you are free from the worries of payroll costs or offering benefits, and there’s no need for office space or equipment. Using a Virtual Assistant service gives you all the benefits of the help you need without the hassles you don’t.

4. You Can Use a Virtual Assistant As Needed

Many small businesses and entrepreneurs don’t have enough tasks to keep a full-time employee busy. Others might need more help during busier times of the year, but then little or no help during the slower months. Some may only need help for the duration of a specific project.

So, why pay someone a salary to work 40 hours a week if you only need them some of the time? With a Virtual Assistant service you have the option to use time with them for a couple of hours per week, or several hours per day. And, you can adjust the amount as your business needs change.

Having the flexibility to customize the amount you use your Assistant at any point ensures you are only paying for what you need.

5. Having A Virtual Assistant Increases Your Productivity and Helps Avoid Burn Out

When you run a small business you wear a lot of different hats, and being responsible for such a wide variety of tasks can leave you feeling stretched too thin. If you often end the day feeling like you got very little accomplished even though you are exhausted, it’s likely your productivity is being bogged down by too many small tasks.

What if there was a way to skip the tedious and time consuming part, and just make the important decisions?

For example, if you need to take a trip for a business conference, having a Virtual Assistant do all the searching for the best flight and hotel options (and book them for you) leaves you free to focus on preparing for the conference and the connections you’ll want to make there.

Or if you needed research done for a blog article, having your Assistant find you the most relevant and current information means you don’t get distracted or waste time with anything you can’t use.

Having someone else to do the small initial steps of larger tasks allows you to focus on the big picture and saves you from decision fatigue, so you can be more productive and feel less stressed.

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For your Virtual Assistance, we offer the following:

☆ Administrative Support ☆ Lead Generation ☆ Data and Product Entry ☆ Database Management ☆ Office Management ☆ Email Marketing ☆ Transcription ☆ SEO (Backlinking) ☆ Social Media Marketing ☆ WordPress Management ☆ Blogging ☆ Logo Designing ☆ Craigslist Posting ☆ Inventory Management


Please contact:

Jomar A. Enecio Email: jomar.enecio.je@gmail.com Whatsapp: +639171236114 

 

ONLINE BUSINESS 101

1

Define your product or service. Starting an online business gives you the benefit of having access to millions of customers, but you also have a lot more competition. No matter what you're trying to sell, you can bet that hundreds more online retailers have a similar idea. What differentiates your product from other similar products? To help your product stand apart from the rest, you'll need to find a niche.^[1]

• Let’s say you make jewellery—but so do a few million other people. What makes yours different? If one-of-a-kind jewellery (or another product) is your gig, make sure it's truly original.
• Offer expertise in an area. Even if the product itself isn't very unique, your expertise might be a strong selling point. If you're selling a line of skincare products, for example, it helps if you have a degree in a field related to skin health.
• Check into the competition. Figure out what isn't already being offered, and find a way to fill the hole with your product.

2 Create a stylish and functional website. Elegant or funky, classical or hipster, your online store should reflect what you’re selling. No matter what your style is, it's important to give off a professional air. Since you won't be able to earn people's trust in person, your website will have to do the selling for you. Your site should be engaging, and most importantly, easy for customers to use when they're ready to make a purchase.^[4]

• Make sure your site design matches your product. For example, if you make traditionally styled diamond jewelry, having a website that looks like shredded cardboard with edgy fonts and images taped to the cardboard would tend to drive away your potential customers.
• Consider setting up an online portfolio. Whether you are a programmer who specializes in Javascript, a graphic designer who works on commissions, a plumber who is on call 24/7, or a copywriter who will write about anything at all, having an exemplary website where potential clients can evaluate your work is crucial to your online business success.
• You don’t have to design the website yourself—there are professional designers who are more than up to the task, plus ecommerce websites will offer dozens of appropriate templates for you. If you know in advance what you want, you’ll make selecting a designer or a template that much easier.
• When designing your site you need to remember to focus on what is important. Your ultimate goal is to make your site simple and easy to use.
• Your customers should have to make no more than 2 clicks in order to land on the page where they can make a purchase.
• The top of every page should have a link to your shopping cart if its an ecommerce store
• Buttons should be large and clear to read and input boxes should be large and easy to enter your information
• Less is more. Don’t be wordy when you don’t need to on payment pages
• Make sure your logo at the top of the page always links to the homepage
• If you have dark backgrounds use light text and vice versa.

3 Be social. Whatever your business, whatever your venue, keeping your name in the the air is key to internet success. Have a business account on Facebook, Twitter, and LinkedIn. If your business is graphically oriented, have accounts on Flickr and Tumblr as well. Whenever there is news of any kind—a new contract, a new page, a new entry, a new photo—cross-post it to all your social media sites. Also make sure those sites link back to your main website, and that your website has links to all of them.

4 Set up a merchant account. Service businesses in the past had to generally rely on cash or check—setting up an entire credit card processing system was a thankless, expensive task at best. Using a service such as PayPal makes it possible to accept virtually any form of credit or debit card for your services, and includes dispute resolution should the need arise (and it will arise).

5  Add Google AdSense advertisements to your blog or website. Google’s AdSense is a revenue-sharing opportunity for small, medium and large web sites that places ads for goods and services that are relevant to the content of your site, targeted to the people who frequent your pages. In turn, you get paid a small amount when the ad is either displayed on your page, or clicked on.